Internal and external stakeholders of the Anderol brand.
Chemtura (China) hosted a very successful conference for its Asian distributors on 11 September 2016 for the first time. They invited special guest, Mr. Enrico Feenstra, from ANDEROL Specialty Lubricants to introduce and share on his food-grade product knowledge, experience and many success stories.
The main objective of this meeting was to create the awareness of high market potential and ease of market entry for food safe products. Chemtura (China) also took this opportunity to present their organisation capabilities in R&D and production. They have a facility in Nantong to support these functions.
The two-day conference was attended by various distributors from China, Japan, Korea, India, Singapore, and Taiwan. It was a great networking session to exchange ideas and experiences.
“The event was very useful,” said Mr. Lum Shih Kai, General Manager of Tecsia Lubricants, “and training in the product applications will equip us well when finding new customers in our region.”